![]() Tidal was asking fans to form an emotional relationship with a streaming service. A moment that will forever change the course of music history.” “We’re gathered,” Keys said at one point, “with one voice, in unity, in the hopes that today will be another one of those moments in time. There were echoes of how United Artists attempted to change the Hollywood system almost a century earlier, though Charlie Chaplin didn’t book Alicia Keys to quote Nietzsche. ![]() The big idea: unlike other services, Tidal would be owned by artists (it has been suggested that the artists on stage that day were each given 3% equity) and would pay all artists fairly. Tidal’s livestreamed relaunch event was quite something, with 16 pop titans taking to the stage, where each signed a pledge. One of the noisiest companies trying to add to music fans’ monthly bill is Tidal – home of that Beyoncé stream – which Jay Z relaunched last March after buying it from its original Norwegian owners for $56m (£38.3m). Add this to subscriptions many also pay to Netflix, Sky or Amazon Video, plus myriad sports packages and the BBC licence fee, and entertainment looks pretty expensive. Then there’s Soundcloud, when that goes premium, along with YouTube’s new Red offering. Maybe Deezer or Google Play seem a good bet. Exclusive content deals mean that to keep on top of things, UK music fans might need subscriptions to both Spotify and Apple Music. But it’s no longer just one monthly payment. ![]() When Drake’s new album appeared as an exclusive on a different streaming service five days later, it happened again.įor those of us who recall a time, not so long ago, when a single chart CD cost £15.99, it is easy to mock the self-righteousness of supposed music fans who balk at spending £9.99 a month for unlimited access to millions of songs. They weren’t going to sign up to a £9.99-a-month plan just for a Beyoncé album, they decided, and off they went in search of illegal downloads. When Beyoncé’s Lemonade appeared online last weekend, many fans were furious that it was only available through one streaming service.
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